With the wildfire spread of smartphones and tablets in recent years, optimizing your web site for a desktop screen is simply not possible anymore. You have to consider the user experience from any device instead.
With responsive design, the layout of your web site adapts to the screen size. This ensures that everyone has a similar experience with your web site and no one has to zoom or resize to read the content.
Imagine the content, the text, titles and the images actually moving so that they fit within the size of that specific screen. Whether it’s a tablet or an iPhone or an iMac or a PC desktop! You can literally see the adjustments happen as the browser size shifts from one size to another.
The advantages of responsive design are not only aesthetical, you get some very important benefits, such as:
- Effortless Multi-Device Adaptation: this is of course the absolute main benefit
- Easy to Maintain: just compare the alternative option of creating a separate version of your web site for tables and smartphones
- Improves Your SEO: you have one URL that is easy to update and optimize your content which in turn optimizes your content for all devices.
- Increases Mobile Sales: your wonderful web site is still as wonderful when looked at on a mobile device. No more stretched images, no more content out of place means more users enjoying visiting your site.